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Get to know your audience as well as Seventeen to give your sales and marketing activities laser-like focus. What do employers, landlords and consumers all share in common? They all demand references to find out whether the people they’re dealing with are trustworthy and reliable Reset Knowing how to build customer trust is critical in today’s business climate. Going the extra mile for your customers at all times is the surest route to building consumer trust and a loyal customer base. Companies that fail to put in the hard yards needed to win the trust of their clientele are limiting their potential